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Finding the future in kids’ bedrooms
12th March 2009

The toy industry evolves faster than almost any other. New products reach the market in a never-ending stream. Their designers live permanently in the future. But how do they know what kids will be wanting in a year or two’s time? How do trend-setters operate in the playroom? Simba Dickie Group COO Uwe Weiler, with overall responsibility for product management, gives the answers. more

Squap nominated for ToyAward 2009
5th February 2008

The ultimate action and reflex game by SIMBA Toys is nominated for the ToyAward 2009 in the category Fun & Sport. more

Do drop in!
26th January 2009

Once a year something special happens in Nuremberg: the toy trade fair attracts some 80,000 buyers from 120 countries to the town. more

Baby Toys Are Booming
9th January 2009

The Germans are spending more money on toys for babies and toddlers. more

They only want to play
18. December 2008

Children need toys in order to discover and understand themselves and the world. But what’s best for your kiddies, and when? Here’s some guidance – and not just for Christmas time. more

Germany’s Topmodel
11. December 2008

Steffi Love is 21 years old and more modern than ever. Her father Michael Sieber, CEO of the Simba Dickie Group, is completely relaxed when looking ahead to their future together. more

Judges love the Bobby-Car
4th Dezember 2008

How nice: the Wuppertal district court returned a child-friendly verdict: playing noise does not constitute grounds for terminating a rental agreement without notice. more

Welcome to Vienna!
November 28th 2008

Simba Dickie Group is at home around (almost) the entire world. Wolfgang Breisach is in charge of ensuring the company’s success in Austria. more

Baby doll, big scene
November 7th 2008

The cost of a TV spot featuring Disney Princesses is not much less than for a production with living models. more

Let ‘em rip
23rd October 2008

Kids just don't take enough exercise. This can have a very adverse impact on their health. more

A business trip to France
16. October 2008

French society has always been courtly. Which makes it highly likely that any business trip to France will provide ample opportunities for making a faux pas... more

Relationships matter at playtime
9th October 2008

But is the media consumerism really harming innocent childish minds? Yes it is, according to our expert, Dr. Georg Romer. more

No to Child Labour
2nd October 2008

The images we conjure up in our heads when we think of toys are so colorful. But there is another picture in the world of toys that isn't so colorful. The picture of child labor. more

At home in Hong Kong
17th September 2008

Andreas Schmitt stands out from the crowd  – the Managing Director of Simba Toys Hong Kong. more

Nice to know
4th September 2008

Sneezing dinos, pink Game Boys, talking pandas… educational and multimedia toys were the stars of the show at the Nuremberg toy fair. But do they really educate? Dr Nicole Becker gives the answers. more

Around the world on four wheels
25th August 2008

It's something politicians can only dream about. Even Chancellor Angela Merkel can't boast such wide recognition: 98 percent of Germans know the BIG Bobby-Car. This red BIG Bobby-Car is children's favorite racer all over the world. What's its secret? We get on its trail. more

Mouth, nose and eyes open when buying (and selling) toys
19th August 2008

Customers can be critical in the toy department, and often feel uncertain. It´s quite easy for sellers to give them peace of mind. As long as they understand the rules of the game. more

Teddy bear torture at the technical inspection lab
19th August 2008

Are children´s toys safe or not? We wanted to know how safety tests are conducted and accompanied one candidate live. more

Big, bigger, Smoby
19. August 2008

Everything about the new member of the Simba Dickie family is seriously big. more

TAMIYA FIGHTER-CUP 2008
05. August 2008

A 14-year-old is Germany’s new Tamiya Fighter Cup champion... more

Why are toy prices going up?
31. July 2008

This year toys are five to ten percent more expensive, according to BVS, the German Toy Retailers´ Association. Why? more

Toy Award
23. July 2008

The first Toy Awards from the Dubai Toy Fair have been presented and Simba Toys Middle East (STME) was among the first in line. more

Simba Dickie Group and Smoby Group
16. July 2008

In March Simba Dickie acquired the lion´s share in the Smoby Group, formerly France´s number one toy manufacturer. The takeover saved important jobs in Lavans-lès-Saint-Claude and represented an investment in European industry. more

Hand-made meets high-tech
09. July 2008

For some it is an emotional journey back into childhood. For others it is a matter of aesthetics and perfection. Some would give the shirt off their backs for it: Schuco model vehicles. Yet how are these life-like toys created? more

Everybody’s talking about it - The great toy safety debate
24. June 2008

A series of toy product recalls last summer damaged the image of the toy industry. Now EU commissioner Günter Verheugen has declared that safety is a key issue and is calling for more regulation of manufacturers and importers. Is this justified or is it an over-reaction? Looking forward, looking back. more

Toy Manufacturer SIMBA DICKIE GROUP takes over the French SMOBY Group
March 2008

Fürth-based Simba Dickie Group is to take over parts of the French Smoby Group with effect from 3 March 2008.
more

Skill and Reaction
February 2008

With the Galactic Booster, Dickie Toys is supplying a powerful toy for children from 4 years of age. more

International innovation: Eichhorn Marbletrax
February 2008

Eichhorn writes railway history: the long-established company will be showcasing a a unique innovation at the Nuremberg toy fair... more