Between Orient and Occident

The Simba Dickie Group has been represented with an office in Turkey since the end of 1999. Each day, Sayıl Afyonlu and his young team commute back and forth between two continents. The exciting trip to a booming metropolis between tradition and modernity.
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Charming trio in Britain

The British toy market is Europe's largest: very important, very quirky, very challenging. In 2009, the Simba Dickie Group set a trio of experts to work in Leeds. Their target: the UK. Their objective: conquest.

Swiss

Think of Switzerland and the first thing that comes to mind is banks, expensive clocks, the whole precision industry. more ...

NPD Group

The NPD Group began collecting toy-industry data in 1967. It is one of the few research institutions in this field. more ...

Role plays

Role plays are an important building block in children‘s social and creative development. more ...

YO-YO app and e-paper

The corporate magazine of the Simba Dickie Group is now also available to its numerous readers in an online issue. more ...