Off like a rocket

Once a year the spotlight is trained on the team at Spielwarenmesse eG – the firm that runs the Toy Fair. During the other 51 weeks they wait in the wings. We visited them in Nuremberg.
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Charming trio in Britain

The British toy market is Europe's largest: very important, very quirky, very challenging. In 2009, the Simba Dickie Group set a trio of experts to work in Leeds. Their target: the UK. Their objective: conquest.

Arinthod

The Simba Dickie Group is investing heavily in the future of Smoby Toys. more ...

Chile

It’s long, narrow and crammed with incredible natural beauty: Chile is one of the most fascinating countries in South America. more ...

Happy Christmas!

With 48 sites in 30 different countries, the Simba Dickie Group is at home all over the world. more ...

New: YO-YO App for Android

Following the successful launch of the YO-YO iPad app, the Simba Dickie Group is now going one step further. more ...