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News:

The highly anticipated new issue of YO-YO magazine once again offers a terrific mix of reporting about toy production, background information about the company, portraits of employees and news from the industry. The current issue features the Smoby brand on its cover. The acquisition of the Jura, France based toymaker in spring 2008 was a milestone in the history of the SIMBA DICKIE GROUP. A variety of synergy effects with other brands are already visible. more...

For collectors, the historic models by luxury model car maker Schuco are the top of the range. The precision and quality of these vintage cars are unsurpassed. But the miniature car makers also produce the very latest vehicles. They'll have done months of work behind the scenes even before the original bursts on the world – at the Frankfurt International Motor Show, for example. One such secret has just been revealed: the BMW 5 GT, Fürth version!  more...

 
Toy Fair 2010
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February 4, 2010
Off to the toy fair!

The biggest playground in the world will open its doors from 4 to 9 February, 2010. But this is not for kids. They will have to be patient until the 70,000 or so new products hit the stores. Before this, the 2,700 exhibitors at the International Toy Fair Nuremberg will have to win over their visitors. The Simba Dickie Group has plenty of surprises in store for its guests. more ...

Staying on the ball
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Anticipation is growing: Just a few months to go until the FIFA World Cup kicks off on 11 June in South Africa. With the summer fairytale of 2006 still vivid in their memories, fans and officials are hoping that this summer will see the same level of jubilation. At the Simba Dickie Group, it’s always soccer season – we are the only notable manufacturer in Europe to still make table soccer games for kids. more ...

FILLY PRINCESS
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The little velvet Filly Princess horses are a phenomenon: the collectable figures from Simba Toys came onto the market in 2007 and trotted only slowly into children's playrooms. But in 2009 they took off at a sudden gallop and captured children's hearts. more ...

In Seventh Heaven
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  It usually begins in childhood. Once you’ve managed to keep control of a plane in the skies or a car on the road, you’ll get the passion for model building– and then all roads lead to Carson. A brand portrait. more…