The royalty of the toy world

The firm’s new strategy – to focus on the top end of the market – is now getting into its stride. For the first time, the Simba Dickie Group is launching a whole exclusive product range: "Eichhorn – The Collection" is the royalty of the toy world.
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Charming trio in Britain

The British toy market is Europe's largest: very important, very quirky, very challenging. In 2009, the Simba Dickie Group set a trio of experts to work in Leeds. Their target: the UK. Their objective: conquest.

Simba Smoby Toys UK

The British toy market is Europe’s largest: very important, very quirky, very challenging. more ...

PAINTING-BY-NUMBER

This is the story of "Painting-by-Number", an indissoluble part of the life story of Jürgen Schipper. Portrait of a brand and its creator. more ...

Toy Story

Hard to believe, but it’s fifteen years since TOY STORY made cinematic history as the first-ever fully computer-animated feature film. more ...

Hongkong

After the headquarters in Fürth, the Hong Kong offices are the Simba Dickie Group’s main control center, from which its network stretches... more ...