Strong partnerships

What can be more successful than a strong brand? Two strong brands! Whether it’s “The Wild Soccer Bunch” or Disney, of one thing we can be sure: a huge fan base. And the wishes that come true in a child’s world of experience are just as certain.

To fulfil these wishes, large and small, the SIMBA DICKIE GROUP uses its unbeatable expertise in the toy market, working together with Disney and other strong partners to bring coveted licensed products into the shops.

This also results in a transfer of image from which both the licensor and the SIMBA DICKIE GROUP benefit by achieving a long-term, successful product position within the industry.

One of the strong partnerships in the licence area that has become successful over the years is the collaboration with Walt Disney. “Disney Princess” dolls from Simba Toys or “Disney Racing” products from Dickie are just some examples of up-to-the-minute licence themes that enthral children all over the world.